While many of us have marveled at the pay-for-your-car-by-paying-for-the power project called Better Place, Ben Jervey, writing in he Transport issue of Good Magazine, wonders if the service the start-up offers is really the best option. He says that there are a few “obvious” problems that will inhibit the growth of Better Place:

* Consumer-choice – not enough options when the project goes live (and the Hawaiian governor wanted convertibles!). * Location of recharge-stations – the company will have a tough time persuading gas station owners and franchisees to take a risk on a long term investment * Proprietary technology – people will want to use the technology they're most familiar with (e.g. the power outlet in their wall)

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