While many of us have marveled at the pay-for-your-car-by-paying-for-the power project called Better Place, Ben Jervey, writing in he Transport issue of Good Magazine, wonders if the service the start-up offers is really the best option. He says that there are a few “obvious” problems that will inhibit the growth of Better Place:

* Consumer-choice – not enough options when the project goes live (and the Hawaiian governor wanted convertibles!). * Location of recharge-stations – the company will have a tough time persuading gas station owners and franchisees to take a risk on a long term investment * Proprietary technology – people will want to use the technology they're most familiar with (e.g. the power outlet in their wall)

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)