Ritz-Carlton Cuisine Takes Flight on Lufthansa

Ritz-Carlton Cuisine Takes Flight on Lufthansa
Innovation
Scott Lachut, PSFK Labs
  • 29 april 2009

Starting May 1st, Ritz-Carlton will be lending the culinary skills of their chefs to Lufthansa flights embarking from their 18 US gateways to Germany as part of partnership that seeks to deliver a seamless brand experience. The idea being that business and first class customers can stay at one of the luxury chain’s properties and then board an airplane while still enjoying the same level of service. For Lufthansa, this represents an opportunity to further their “Star Chefs” program that began in 2000 as way to elevate the flight experience by bringing in top international chefs to provide location specific cuisine.

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