The Royal College of Art in London has one of the world's premier Vehicle Design courses. To celebrate the 40th anniversary of the program, automaker Vauxhall sponsored a competition for students to imagine what personal transportation might look like in 2049. Students were encouraged to really reach for ideas that were new. Inspiration for the vehicle designs ranged from teardrops to sunlight. Young Seong Kim (above) created pods that use the power of gravity from a waterfall for propulsion. Shawn Deutchman (below) designed the Cerulian which recalls the space between sleep and wakefulness.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in