S.COOP: Hyper-Localized, Alternative Currency

S.COOP: Hyper-Localized, Alternative Currency
Retail
Scott Lachut, PSFK Labs
  • 28 april 2009

Mexican artist Minerva Cuevas is hoping to inject some stable currency into the London’s local economy with the introduction of her S.COOP coins that have been handed out to retailers who run stalls at the Petticoat Lane Market. As purchases are made, the coins are given out with a customer’s change, subtly introducing them into the economy. These coins can then be redeemed for a single scoop of ice cream at Monochrome, a pop-up ice cream parlor being operated by the artist. In addition to its various shades of white-tinged flavors, the shop also serves up a history lesson around cooperative currency, an alternative monetary system instituted by English collectives that date back to the 1900’s.

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