Site Visit: Vitaminwater10 Dest10nation NYC Popup Experience
Glacéau, makers of vitaminwater opened a popup brand experience space today in New York City to promote the launch of vitaminwater10. The four new drinks were developed in response to consumers requesting more health conscious versions of vitaminwater's popular flavors. As the name implies the new drinks contain only 10 calories per serving along with the vitamins and nutrients. The new beverage is also naturally sweetened.
The popup space located near soho will be open for the next 10 days and will allow consumers to sample the new drinks. Refigerators are located throughout the space allowing consumers to try what they wish. The space will offer a few other amenities while open. There's free WiFi available and also a laptop bar for checking email or internet browsing. There's both old-school and new-school gaming options in the form of a Nintendo Wii or the classic foosball table. There's also plenty of lounge space color-coded to each of the four flavors. DJ's will rotate throughout the 10 day run providing the soundtrack.