In Slate, Seth Stevenson tears into Microsoft’s dimishing brand strength via Crispin Porter + Bogusky’s recent ads for Microsoft featuring children (like the one below) and JWT’s unimaginative ad for Microsoft’s Quiksilver. He argues that while the ads are bad in themselves (CP+B’s ‘fratty snark’ is apparently not a match for Microsoft’s inherent unhipness and JWT’s ads are ‘even worse than CP+B’s’), the main problem lies in the brand itself. To be fair, Stevenson admits disliking Crispin intensely. Still, he somehow comes out and says about Microsoft what a lot of people perhaps think.

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