Grant McCracken wrote a salient blog post recently that discusses the difficulties of keeping up with all the information there is to keep up with. He voices the need for better “knowledge architecture” – new services that can discover, aggregate, filter and organize information in ways that are relevant, and make sense for individual users.

Grant talks about this need for better knowledge design:

The upshot of this conversation for me was that a market in the information space is emerging.  I won't pay anything for access to the New York Times.  This is an interesting aggregator, but it's way too chunky for me to be exquisitely useful.  I want a combination of machine and human editing that gives me all but only the things I need, and for this I am prepared to pay handsomely.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in