Viral Web Campaign to Help the Homeless
A father and son team looking to gain media attention for their new marketing website have created a viral campaign which attempts to raise donations and awareness for the homeless. When marketer Kevin Dolan found himself out of a job, Dolan and his son Sean set out to create a marketing company on their own. Enter pimpthisbum.com, a viral campaign that the Dolans hoped would rapidly attract new clients and media interest. Since launching their website in February, 2009 Pimp This Bum has received over half a million hits. The site follows the life of Tim Edwards, a homeless man who’d been living beneath a Houston overpass for almost four years. Viewers are able to observe Edwards and his friend John via Live Webcasts on the website, and can donate funds and aid to help bring the pair out of poverty.