Volvo Dealer Offers Choice of Loaner Bicycle or Car

Volvo Dealer Offers Choice of Loaner Bicycle or Car
Innovation
Dave Pinter, PSFK
  • 20 april 2009

Staff at Clive Brook Volvo in Yorkshire, England, noticed a number of customers bringing bicycles with them when they dropped their cars off for service instead of choosing the complimentary loan cars. The dealership decided to start a program offering customers a choice of a loaner bicycle or a loaner car when they drop off their Volvo for service.

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