Traditional music charts are based on shipped albums, or units sold. While this may have been an accurate method to judge music popularity in the simpler times of top-down, centralized music distribution, today's media-consumption behavior patterns do not always adhere to such direct paths. Though sales may be the ultimate indicator of the public's love for a song, online activity – streaming, discussing and sharing can illustrate the different ways music now becomes popular.

We Are Hunted is an online music chart that uses a wide variety of sources to determine the current state of society's chaotic music listening habits. By monitoring blogs, social networks, forums, Twitter and P2P networks, We Are Hunted is trying to get an accurate picture of what music is hot – right now.

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