Will Pepsi’s Buy Mean More Innovation & Better Drinks?

Will Pepsi’s Buy Mean More Innovation & Better Drinks?
Innovation
Piers Fawkes, PSFK
  • 22 april 2009

One of the biggest factors that hinder change at large beverage companies is the cost to alter the bottling process. Often the bottling companies have contracts that are tied up for years to deliver so many of a certain drink in a certain size. PepsiCo seem to have taken steps to change the status quo with the $6bn purchase of two of largest bottlers and therefore have greater control over its product sales in North America. The Financial Times reports:

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