Welcome to PSFK. The home of what’s next in Retail and CX.

Quick reads on the latest trends

• Vertical How Tokenization Will Drive The Future Of Brand-Consumer Interactions

  In this marketing innovation report, PSFK researchers explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and advertising & marketing innovation. The analysis will be presented in three stages of maturity when it comes to the use of NFTs to deliver tomorrow’s marketing and advertising solutions:

• Case Study Autograph’s Exclusive NFTs Connect Sport Legends & Their Fans

  Counting the NFL’s Tom Brady as a co-founder and co-chairman, Autograph’s NFT platform creates bespoke digital collections and experiences featuring some of the world’s most legendary athletes and performers. 

• Case Study FOX’s Blockchain Creative Labs Launches Web3-Powered Animated Series

  Dan Harmon, the creator behind hit shows Rick and Morty and Community, is producing an innovative animated series set to be curated entirely on the blockchain, called Krapopolis.

• Case Study ASICS Move To Earn Program Gamifies Fitness With Crypto Rewards

  Developed in partnership with web3 lifestyle company STEPN, the Move to Earn initiative from Asics rewards Asics NFT owners with crypto for their step counts. 

• Editors Pick PSFK Weekly Roundup: what’s in a trend, making it personal, innovative interfaces

  For this week’s newsletter, our scrappy band of research-fanatics picked these patterns for you to enjoy.. optimistically highlighting the great cultural divide of post-pandemic party vs. pajama, the unstoppable rise of AI-powered individualized attention, and rethinking brand engagements in a post-chatbot world. Showdown Between Roaring 20’s And Snoring 20’s Mixed drinks or mixed signals? Whether it’s nightluxe, cluttercore, cottagecore, goblin mode, folklite or even something else entirely – […]

• Editors Pick Retail Innovation Week Newsletter: Retailers moving home to the suburbs, personalize everything, out there innovations

  The RIW newsletter provides the essential weekly inspiration for every changemaker driving innovation in retail and along the customer experience journey. This week we’re sharing ideas around key personalization strategies to power engagement and drive loyalty, how the suburban retail revival is having its moment (again), and industry evolutions taking retail’s future to wild new places. Optimize a Personalized Shopper Experience with AI The […]

• Analysis How Retailers Are Leveraging Data, AI & Machine Learning To Provide More Customized Shopper Experiences

  Shining a light on strategies and technologies brands and retailers can leverage to deliver a more personalization consumer journey.

• Case Study Spotify Uses Visuals, Emotions, And AI To Create A Personalized Listening Experience

  The globally popular audio and media streaming service is expanding its personalization features with the help of artificial intelligence, delivering users the most optimal experience possible. 

• Case Study LivePerson’s AI Bots Create Connections That Are Anything But Artificial

  The long standing conversational AI company develops personalized smart-commerce solutions that free up human service staff and deliver real business outcomes by proactively taking consumer intent into account.