Advertisers Tap Into Consumer Outrage, See Bigger Sales

Advertisers Tap Into Consumer Outrage, See Bigger Sales
Scott Lachut, PSFK Labs
  • 15 may 2009

It’s no secret that advertisers have long played with consumer emotions, but whereas before they’ve tended towards using their campaigns and slogans to promote positive associations with products and brands – dishwashing detergents that fight tough grease while still leaving hands soft or SUV’s that grant us the freedom to escape our workaday lifestyles while still being kind to the trees – given the dire state of the economy, they’re now trying a slightly different tack, outrage.

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