It’s no secret that advertisers have long played with consumer emotions, but whereas before they’ve tended towards using their campaigns and slogans to promote positive associations with products and brands – dishwashing detergents that fight tough grease while still leaving hands soft or SUV’s that grant us the freedom to escape our workaday lifestyles while still being kind to the trees – given the dire state of the economy, they’re now trying a slightly different tack, outrage.

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