An interesting new agency has just launched, that true to the times we live in, hopes to channelize the skills of experienced but laid-off talents from the advertising industry, as well as that of graduate students from advertising programs – people who just can’t seem to lay their hands on that elusive job, even though most of them are probably extremely talented. Their logic is simple: advertising agencies are willing to spend a lot to hire freelance staff but can’t afford to hire people for full-time positions. So Agency Nil will do the work that agencies hire them for, on a contract basis and in the manner of the role of a freelance employee, and in return all they’d like to be paid is what the client (i.e the agency) thinks the work is worth. They have just one caveat: that basic expenses and production costs must be covered – anything above that is at the discretion of the client. ‘Cheaper than freelance, better than interns’ is their tagline.

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