By hacking together a netbook and a video camera, Julian Oliver, Clara Boj and Diego Diaz created software that would recognize outdoor advertising and swap in images sourced instantly from the web so that they display in the viewfinder in real-time.

The Artvertiser is an urban, hand-held, augmented-reality project exploring the live substitution of advertising content for art. Software is trained to recognise individual advertisements, each of which become a virtual ‘canvas’ on which an artist can exhibit when viewed through the hand-held device. The guys behind the concept call this ‘product replacement’ and their site reveals more:

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