BMW Design Talk: Modesty Now Defines Luxury
Car Body Design reports on the BMW Design Talk held recently at the Concorso d`Eleganza historic car show in Italy. The theme of the panel was “Art and Design: Is Modesty the new Luxury?” Participants on stage were Thomas Demand (artist), Alfredo Häberli (designer), Louisa Hutton (architect), Inga Sempé (designer) and Adrian van Hooydonk (Director Design BMW Group)
All the panelists agreed that the global economic crisis has hit the reset button on design priorities. What is emerging is a focus on sustainability, modesty, quality. Photographer Thomas Demand considers luxury to now be more inwardly focused rather than outwardly expressed.