Dell Designs New Site for Women

Dell Designs New Site for Women
Advertising
Laura Feinstein
  • 13 may 2009

It seems lately that Dell is everywhere you look, trying to get you the consumer to pay attention to them. From their twitter based ad campaign, to some interesting artist collaborations with a Blitzkrieg of PR, it seems that Dell is angling to move out of the shadows of their cooler big brother Mac, and get people excited about their computers. Dell’s most recent move has been creating a sub-brand Della which will be catering to female PC users.

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