Dior’s Lady Noire Affair

Dior’s Lady Noire Affair
technology
Anjali Ramachandran
  • 14 may 2009

To build anticipation and increase demand for their new handbag, Dior have embarked on an unusual promotional activity. They have started a Twitter account that will reveal one clue a day till the 20th of May about a short film to be released next week. All we have been able to gather so far is that the film, a mystery, is directed by Olivier Dahan and stars Marion Cotillard. It is titled The Lady Noire Affair and is ‘a tribute to the elegant heroines in Hitchcock movies’.

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