Dior’s Lady Noire Affair
To build anticipation and increase demand for their new handbag, Dior have embarked on an unusual promotional activity. They have started a Twitter account that will reveal one clue a day till the 20th of May about a short film to be released next week. All we have been able to gather so far is that the film, a mystery, is directed by Olivier Dahan and stars Marion Cotillard. It is titled The Lady Noire Affair and is ‘a tribute to the elegant heroines in Hitchcock movies’.
Now Track More Ideas
- MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Levi’s Customers Can Create Customized, Shoppable Pinterest Boards
- Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits