Fictionalized Brands as Effective Product Placement

Fictionalized Brands as Effective Product Placement
Advertising
Scott Lachut, PSFK Labs
  • 12 may 2009

As an antidote to the DVR culture that is making television commercials an advertising medium of the past, brands are increasingly turning to product placement as a means of reaching their audiences, albeit in an indirect fashion. And while these engagements might now be an unavoidable aspect of our cluttered media lives, is it only a matter of time before we become adept at filtering out this latest version of noise? That’s not to say that we’ll likely develop immunity to all brand messages, but expose viewers long enough or too often, and presumably the relative effectiveness starts to wain. However, if we’re not being sold to, does this relationship change?

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.