Yesterday, Dior came out with the first chapter of it's Lady Dior viral short: The Lady Noire Affair, featuring Le Vie en Rose star Marion Cotillard and director Olivier Dahan. The film begins in true film noire fashion with a man being held captive by gangsters, a beautiful brunette in distress, and ominous men in trench coats discussing the fate of our heros. However, the short is given a distinctly French twist with beautiful panoramic views of the Eiffel Tower, and a sense of suspense reminiscent of Alphaville-era Goddard. In one scene, Cotillard's character is asked to remove the contents of her signature Dior purse- though this is clearly an advertisement for these products, the viewer feels more intrigued than pandered to. As for Dior, this new ad campaign is keeping more inline with with the original vision of the brand as haute French couture as opposed to it’s more recent incarnation as a highly-knocked off, though coveted, fast fashion brand. In the upcoming weeks and months Dior plans to release new chapters of the film, so check back frequently to their website to stay posted.

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