In an astute move, home-taught make-up maven Lauren Luke has turned her growing internet celebrity into a new product line called By Lauren Luke. While selling beauty products on eBay, a 26-year-old Lauren started posting her homemade make-up tutorials on YouTube to help her customers understand how to use the cosmetics better. Her candid, sweet ‘n simple videos quickly became popular how-tos, and within a matter of months, Lauren become the most watched YouTube personality in the UK. By Lauren Luke is being sold through her site, and offers 5 different color palettes created under the direction of Lauren Luke, ranging from “Vintage Glams” to “Luscious Greens”.

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