In Berlin, a set of guerrilla marketing tactics were noticed recently. At the annual Awards show of the Art Directors Club last week, a real life ram promoted Future:headz, a Munich-based agency whose tagline is ‘Bock auf Neues’, a take on the English expression ‘going for new stuff’. The key to understanding the campaign though, is the fact that ‘bock’ translates to ‘ram’ in English.

Second, to focus attention on intelligent advertising work and not just awards, Future:headz installed two mannequins in various (ahem!) sexual positions to convey the message ‘make love not awards’. That was bound to attract attention!

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