Future:headz Marketing Tactics at the ADC Awards in Berlin

Future:headz Marketing Tactics at the ADC Awards in Berlin
Anjali Ramachandran
  • 1 may 2009

In Berlin, a set of guerrilla marketing tactics were noticed recently. At the annual Awards show of the Art Directors Club last week, a real life ram promoted Future:headz, a Munich-based agency whose tagline is ‘Bock auf Neues’, a take on the English expression ‘going for new stuff’. The key to understanding the campaign though, is the fact that ‘bock’ translates to ‘ram’ in English.

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