While it’s no secret that Hulu, the online video aggregation site launched in a partnership between FOX and NBC in an effort to keep control of content, has become an online success, its meteoric rise might be working too well for some in the industry. The LA Times reports that in March 2009, a year after its release, Hulu recorded 42 million viewers, a figure that puts the site ahead of both Yahoo! and MSN and situates it as a legitimate threat to YouTube’s throne. A fact that should be reason to celebrate, except that they’re giving their programming away for free.

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