Hyperlocal Journalism: The Newsroom Meets The Cafe

Hyperlocal Journalism: The Newsroom Meets The Cafe
Scott Lachut, PSFK Labs
  • 11 may 2009

The Czech Republic’s PPF Group is preparing to launch a series of “connected cafes” in several cities across the country next month in an attempt to link journalists both physically and digitally with their reading public. The joint ventures – part coffee shop and part newsroom – are the latest experiment in the growing field of hyperlocal journalism, a shift in thinking about newspapers that seeks to capture niche audiences through extremely specific and relevant reporting. This project aims to bring the idea of responsive coverage and community feedback into the realms of the real time.

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