ICFF: Designing for the Perfect Entrance
The Netherlands-based vanEsch booth wasn’t hard to miss at the show thanks to their gigantic Oclock positioned right up front. What we found interesting about the company though is the way they have targeted their products at a specific and often overlooked experience that every building or home has, the entrance. VanEsch believes that being well received gives one a sense of being immediately welcome. Their designers have looked at all the issues and needs an entrance must provide for and developed products that solve these problems with a unique sense of style.