The Maryland Institute College of Arts (MICA) booth at this years ICFF attracted a lot of attention primarily due to the clear and compelling presentation of the student work. A closer look though revealed really clever ideas. The work represented was the result of a collaboration of two programs at the school. The Environmental Design BFA program and the Graphic Design MFA program presented 2d and 3d prototypes of plausible ideas and products that could contribute to reducing energy consumption while simplifying and beautifying our lives.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in