ICFF: Hero Elevates Mundane Objects
Of all the companies that exhibited at this year’s ICFF, we felt Toronto-based Hero represented a really compelling vision of where design is headed in the future. Their mission to create products that are accessible, functional, beautiful, affordable, and sustainable is printed on the the cover of their brochure. We’ve heard a lot of other people in design throw these words around lately. But we feel none have translated them into products that score as highly on each point as what Hero brought to the show.