As part of its promotion of the Core 2 Duo processor, Intel has released a series of viral videos in China under the slogan: “If You’re Going to Play, Play Big” (玩,就玩大的). One of the more recent videos features a gamer imagining himself using a construction crane to play a massive real-life game of Tetris.

Another viral video in the series plays on the same larger-than-life theme, but this time with the game Puzzle Bobble.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in