The New York Times' wonderful “Idea of the Day” blog has posted a keen observation on why the trend of using auto-tune software has become so popular.

They quote producer Jace Clayton form his Frieize Magazine article on auto-tune:

“From the U.S. to Mexico, Jamaica, Africa, and beyond – Auto-Tune usage has splintered, with different approaches from scene to scene and artist to artist,” Clayton writes. “The plug-in creates a different relation of voice to machine than ever before. Rather than novelty or some warped mimetic response to computers, Auto-Tune is a contemporary strategy for intimacy with the digital. As such, it becomes quite humanizing.”

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