MacLeod On Art x Marketing
Illustrator and marketing guru Hugh MacLeod was recently interviewed by the Lateral Action blog about his work on both sides of his ego. There’s an interesting comment that he made about art and marketing in the Q&A:
LA: A lot of artists and creative types see marketing as an evil necessity – or just plain evil. What would you say to them?
HMc: “Artists cannot market” is complete crap. Warhol was GREAT at marketing. As was Picasso and countless other “Blue Chips”. Of course, they’d often take the “anti-marketing” stance as a form of marketing themselves. And their patrons lapped it up.