MEDIA ARTS MONDAYS:
Periodicals Worth Paying For

MEDIA ARTS MONDAYS:Periodicals Worth Paying For
Advertising
Frank Striefler and Erik Hanson (TBWA\Media Arts Lab)
  • 18 may 2009

“Information wants to be free.” It’s the unofficial motto of the free-content movement and the populist opinion of a society that lives through and makes a living out of the free information that’s a mouse click away. We’re all used to traveling quite a distance on the information highway without any tollbooths. So for marketers today (especially in an economic downturn where every expenditure is scrutinized), expensive subscriptions to trade pubs have become easy targets for the company chopping block.

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