New Collaboration: Claw Money x Sunglass Hut

New Collaboration: Claw Money x Sunglass Hut
Laura Feinstein
  • 22 may 2009

This past Tuesday legendary graffiti artist Claw Money unveiled her new collaboration with Sunglass Hut in a splash opening at the store’s Herald Square outpost. The theme of the event was the internet, and on hand clicking away at guests was digital sensation Cory Kennedy and the Arab Parrot. In keeping with the trend of retail openings seeming more and more like rock concerts and Hollywood premieres Jamaican rapper Sean Paul was also in attendance to play a private set for guests. In addition, there was a booth stationed where guests could take pictures of themselves in their new sunglasses and instantly upload the pictures to their facebook or flickr accounts- making the event an instant online experience.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.