New Collaboration: Claw Money x Sunglass Hut

New Collaboration: Claw Money x Sunglass Hut
Innovation
Laura Feinstein
  • 22 may 2009

This past Tuesday legendary graffiti artist Claw Money unveiled her new collaboration with Sunglass Hut in a splash opening at the store’s Herald Square outpost. The theme of the event was the internet, and on hand clicking away at guests was digital sensation Cory Kennedy and the Arab Parrot. In keeping with the trend of retail openings seeming more and more like rock concerts and Hollywood premieres Jamaican rapper Sean Paul was also in attendance to play a private set for guests. In addition, there was a booth stationed where guests could take pictures of themselves in their new sunglasses and instantly upload the pictures to their facebook or flickr accounts- making the event an instant online experience.

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