Paul added that they started to use the sub-title “Natural Interaction Project” after they felt hounded by companies who wanted them to make large touch screen applications for them. He showed an image of their office early in the morning (sorry this one is rather blurred) and said that it summed up the aim of their work – warm up technology.

We believe that technology has gone far from humans so we try to bring it closer and add to it some human features that make it warmer and the user happier. When we started we knew that people gained experience through their senses. We thought that we could enter through these senses and trigger emotions.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in