Sandal Architecture: Melissa X Zaha Hadid
Brazilian shoe brand Melissa has recently released in Milan, Italy, its newest model: Melissa + Zaha Hadid, a collaborative effort between the brand and the famous architect. The design of the sandal captivated Carla Sozzani, 10 Corso Como’s creative mind and a passionate art and design collector. 10 Corso Como, a unique mix of selling spaces grouped around a beautiful courtyard, is one of the most renowned concept stores in Milan. The 13.000 square-foot complex gathers everything from books and clothing to art, design and luxury goods. For the launch of the sandal, the store’s interior was completely remodeled: a giant 13-foot tall mock-up of the sandal was built to occupy the center of the “Melissa Gallery”, which also received wall decoration that resembled Melissa + Zaha Hadid’s design. The launch event happened during Milan’s Design Week and brought together key personalities from the design and fashion fields.