There's a charming two-level space at the heart of Manila's art enclave, Cubao X, that's attracting a discerning crowd lately. On the ground floor is a home lifestyle store called Heima (Icelandic for “at home”). The owner, Bong Rojales, is also the director of the city's Lomo camera cult, Lomomanila. This time around, he's using his creative contacts in Copenhagen and Manila to retail some idiosyncratically colorful offerings. His partner, interior designer Rossy Yabut, spearheads product development as well as consulting and restoration services for the homes of the newly minted young middle class (most coming from creative industries and the IT services sector).

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)