Smart Car Update
We were recently invited to a roundtable discussion with David Schembri, President of Smart USA. The event marked Smart’s first attempt at engaging bloggers as part of their marketing outreach. While there wasn’t any car being launched, it was a nice opportunity to hear about how the company is fairing and what they have in the pipeline.
Smart has been selling cars in the U.S. for just under two years, and in that time has sold in excess of 30,000 units. They are in the process of bracing for some new competition, expected to pop up in the next two years in the form of the Fiat 500, Toyota IQ and various Scion models.