Society6 Brings Microfinance to the Art World

Society6 Brings Microfinance to the Art World
technology
Allison Mooney
  • 18 may 2009

Looking to democratize the grant process, Society6 has launched a new patronage system based on micropayments.

“When one of our artist friends was invited to show her work at a prestigious art show, but wasn’t able to secure the funds to go, we knew there was a very real problem to solve”, said co-founder, Justin Wills. To do this, “we started to look at the existing support infrastructure for artists and other creative people,” said co-founder Lucas Tirigall-Caste, and “realized that it was particularly bureaucratic, exclusive and wasn’t designed for scale.” So they re-imagined the process as a meritocracy—one where the crowd calls the shots, not a handful of donors or curators.

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