Sriracha: When Reputation Beats Marketing

Sriracha: When Reputation Beats Marketing
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Nicko Margolies
  • 22 may 2009

For some, the simple rooster on a clear bottle with a green cap is a forgettable product on shelves busy with hot sauces, but for many, the bird proudly endorses a spicy concoction worthy of its cult following.  This increasingly popular sauce is Sriracha and its history is not made up of calculated promotions or lofty big business goals.

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