Sriracha: When Reputation Beats Marketing

Sriracha: When Reputation Beats Marketing
Nicko Margolies
  • 22 may 2009

For some, the simple rooster on a clear bottle with a green cap is a forgettable product on shelves busy with hot sauces, but for many, the bird proudly endorses a spicy concoction worthy of its cult following.  This increasingly popular sauce is Sriracha and its history is not made up of calculated promotions or lofty big business goals.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.