Starbucks’ new advertising campaign is perhaps not particularly noteworthy to many of us, given that there are tens of brands that try to use social media to prop their brand up everyday – they are putting up posters in six major US cities and challenging users to be the first to find and post pictures on Twitter. What is interesting however, is the motivation behind the campaign, as explained by Chris Bruzzo, Starbucks’ Vice President of brand, content and online. From the New York Times:

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