Storefront Billboards: Advertising Opportunities or Illegal Eyesores?

Storefront Billboards: Advertising Opportunities or Illegal Eyesores?
Advertising
Scott Lachut, PSFK Labs
  • 13 may 2009

Starting with the recent Public Ad Campaign targeting illegal street level advertising and followed by the Anti-Advertising Salon held last week, we’re noticing a more visible and organized movement to combat the commercial saturation of our physical and mental environments. This renewed effort couldn’t come at a better time, as the NY Times reports that while most segments of advertising are down, the increasing number of vacant retail spaces in urban areas has contributed to a rise in the amount of street level billboards going up.

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