The Dos Equis Fictional Celebrity Endorsement Ad Campaign

The Dos Equis Fictional Celebrity Endorsement Ad Campaign
Advertising
Nicko Margolies
  • 26 may 2009

The latest ad campaign for Dos Equis features a fictional celebrity who holds the title, The Most Interesting Man in the World.  The grizzled man (who is actually 80s TV actor, Jonathan Goldsmith) imparts his knowledge on the viewer in short bursts and the narrator often lists accomplishments reminiscent of fake Chuck Norris facts, but this campaign is most notable for the technique used in pursuing their demographic.

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