The Golden Arches Go Green

The Golden Arches Go Green
Design
Scott Lachut, PSFK Labs
  • 7 may 2009

While it’s hard not to ask “What’s the catch?” upon hearing news about big corporations adopting socially conscious policies, the fact remains that whatever the reasons are behind these changes, their footprints are often large enough to create a significant impact. To that end, fast food giant McDonald’s opened a prototype “green” restaurant on the south side of Chicago last year in an attempt to test out a number of environmentally friendly upgrades to their preexisting template. 

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