A new report breaks down Chinese luxury consumers into four types - Noveau Rich, Understaters, Connoisseurs and Spirituals - based on social background, luxury experience and income level.

Trendsbüro has released a luxury trend report on China- predicted to be the world's largest luxury market by 2015. The report breaks down Chinese luxury consumers into four types – Noveau Rich, Understaters, Connoisseurs and Spirituals – based on social background, luxury experience and income level.

LUXURY IN CHINA: Get Rich Is Glorious

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[via luxury in asia]

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