Magnus Lindkvist got a chance to speak at TED University this year and spoke to the audience about how, at first, having children made him both a terrible trend spotter and a poor parent.

He says that he had an epiphany though when he realized that human touch, in the way he held his twin sons hands, made him ‘feel again'.

Magnus Lindkvist

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in