Video: PSFK Conference NYC: Building Healthy Brands With Heart

Video: PSFK Conference NYC: Building Healthy Brands With Heart
technology
Christine Huang
  • 4 may 2009

At PSFK Conference NYC, Colin Nagy (PSFK/Attention) led a discussion with Help Remedies‘ founder Richard Fine and Hello Health‘s Dr. Jay Parkinson and Dr. Sean Khozin about “Building Healthy Brands With Heart”. The panel touched upon the different ways their ventures were setting out to innovate an industry resistant to change. Richard Fine talked about how Help Remedies is attempting to change the way we think about medicine and first aid. Richard’s aim with creating Help was to simplify medication, from packaging to ingredients. His range stands apart from the myriad “dual-action”/”24-hr relief”/”fast-acting” products on the market – most recognizably, through presentation; from bandages to headache medicine, Help’s offerings are simple, straightforward, and designed to relay a clear message, not hype.

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