In his talk at TED this year, marketing guru and author Seth Godin wonders what we all do for a living. He suggests that what we do is that we try to change everything. We try to find a piece of the status quo and change it – and we try to make big, important, permanent change. By sharing examples from his (very good) book Tribes, he describes how we are living through a change in the way ideas are created and spread and that tribes that are fueling this change. So he argues that what we do for a living is to find something what we want to change and then asemble tribes who assemble tribes to create change.

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