Ad Rates Higher for Online Versions of Popular TV Shows
PCWorld reports that advertising rates for popular television shows such as The Simpsons and CSI are actually higher online than on prime-time TV. According to Bloomberg, ads cost about $60 per thousand viewers for a spot on Hulu or TV.com, but will only cost $20-$40 per thousand viewers on regular televison. What's causing this change?
PC World explains:
Online viewers have to actively seek out the program they want to watch, so advertisers end up with a guaranteed audience for their commercial every time someone clicks play on Hulu or TV.com. Online programs also have an average of 37 seconds of commercials during an episode, while prime-time TV averages nine minutes of ads.