Air-Writing with Mobile Phones
Engineers at Duke University are developing a new way to enter information into mobile devices. Rather than typing on a keyboard, they have created a way to “air-write” short notes. Using a phone’s built-in accelerometer, their application registers a user’s mid-air writing and translates the gestures into text on screen. There are still details to be worked out so that the application functions smoothly, and it’s questionable how useful it may be, but it’s at the very least an interesting concept.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.