PSFK recently wrote about the crowd-sourced-design of Australian beer ‘Nelson'.  The Melbourne-based micro brewery has recently teamed up with local Indie band The Temper Trap to design a limited-edition label for the brew.  The now London-based band collaborated alongside graphic artist Reece Hobbins to visually represent their unique sound.

Mess and Noise explains:

a white silhouetted human profile, which symbolises the mind as the “hub of emotion” and the human “condition” (a reference to their debut album Conditions, out tomorrow). The maze leading up the neck represents the obscurity of the Nelson beer project, as well as a sense of “confusion that can lead to temper”, while the two sets of triple Ts symbolise …

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in