We do like to stir things up at The Joneses, and we're glad we've got a few people fired up with this debate – (Catch up with the conversation: question 1, question 2, question 3, question 4) notably when it comes to research, which, at the end of the day, impacts the subject of the other questions.

So to give people a chance to catch up and fight it out as to whether In a world of businesses like Zappo’s and Google, do you need a strategic brand idea to be highly successful? and yesterdays six billion dollar question: what can we learn from companies like Facebook and Twitter that do not appear to have a revenue model? Stay tuned, we're saving our wrap up for next week.

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